About this document
Understanding Service Innovation Concepts by amiraghanoori4 is a document available to read on EtoBox.
The article discusses the complexities of service innovation, emphasizing the need for a coherent theoretical framework to better understand its nature and implications. It addresses three fundamental questions regarding service innovation and proposes a comprehensive definition along with a research agenda to advance the field. The authors highlight the importance of distinguishing between service innovation, new service development, and service design to facilitate clearer theoretical and empirical resear
- Author
- amiraghanoori4
- Language
- EN