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What is Impact of Taste, Service, and Price on Loyalty about?

This research investigates the influence of taste, service quality, and price perception on consumer loyalty in the Mie Gacoan industry. The study finds significant positive relationships among these variables, indicating that higher taste and service quality lead to greater consumer loyalty. The findings provide insights for industry practitioners to enhance service quality and understand the impact of price perception on consumer loyalty.

Author

Agus Heliyan

Language

EN