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Media Advertising Preferences by Gender by Arun Kushwaha is a document available to read on EtoBox.

What is Media Advertising Preferences by Gender about?

The document analyzes responses from 117 male and 58 female respondents regarding their preferences and opinions on print and electronic media for advertising. It finds that while males generally place slightly more importance on electronic media than females, the differences in attitudes between genders are small and not statistically significant for most questions. Both genders agree that electronic media is more effective than print media for advertising and should replace it, and that electronic media i

Author

Arun Kushwaha

Language

EN