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Understanding Media Audience Types by Chrystalla1 is a document available to read on EtoBox.

What is Understanding Media Audience Types about?

The document discusses audience investigation for media texts. It defines audience as the people media is aimed at (target audience) and those who consume the product. Audiences can be categorized by demographics like age, gender, religion, socio-economic status and spending. Psychographics like hobbies and interests are also important. The document mentions several audience theorists, including Stuart Hall

Author

Chrystalla1

Language

EN