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What is Factors Influencing Telecom Brand Switching about?

The document discusses the factors influencing brand switching in the Indian telecom industry, highlighting the rapid growth and competition among major players like Jio, Airtel, and Vodafone. It emphasizes the significance of customer retention and the various costs associated with switching service providers, including psychological and economic factors. Additionally, it reviews existing literature on consumer behavior and the impact of service quality, price, and advertising on brand loyalty and switchin

Author

dhakankaran0

Language

EN