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What is Green Purchase Intentions in Pakistan about?

This document discusses a study that examines the factors influencing green purchase intentions among Pakistani consumers. The study proposes and tests a conceptual model of how environmental knowledge, concern, and perceived product price and quality impact purchase intentions. A survey was conducted in two major Pakistani cities. The results found that environmental knowledge, concern, and perceived price and quality significantly influence purchase intentions directly and indirectly through moderation. H

Author

Lavanya Merchant

Language

EN