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What is Market Adaptation Strategies in Global Business about?

1) While demands may appear different across countries, Levitt argued that globalization leads to homogenized needs for clean clothes, leisure time, and disposable income. 2) However, demands do differ systematically due to varying environments, development levels, and cultures. Firms must decide how much and how to adapt products, promotions, and placements. 3) When adapting products for foreign markets, firms should calculate whether the additional costs of adaptation are justified by the increased pro

Author

lucien_lu

Language

EN