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xii, 194 p. : 27 cm "Nova biomedical"--Cover Includes bibliographical references and index Expert commentary : the distinction between attitudes and subjective norms / David Trafimow -- Ch. 1. Motivation in health behavior research and practice / Steve Sussman, Elahe Nezami, Pallav Pokhrel and Susan L. Ames -- Ch. 2. Motivating individuals with autism with idiosyncratic speech : identifying reinforcers by comparing verbal and tangible preference assessments / Richard B. Graff, Heather Morrison, Theresa M. Cerrone and G. Tracey Toran -- Ch. 3. The yin and yang of indulgence and restraint : the ambivalence model of craving / Werner G. K. Stritzke, Peter M. McEvoy, Leanne R. Wheat, Kyle R. Dyer and Davina J. French -- Ch. 4. Age differences in preventive health decisions / Ruby R. Brougham and Richard S. John -- Ch. 5. Sex and motivation : differences in evolutionary psychology-based motives / Larry C. Bernard -- Ch. 6. Sexual behavioral determinants and risk perception related to HIV among college students / Su-I Hou and Joseph M. Wisenbaker -- Ch. 7. Straub tail, the deprivation effect and addiction to aggression / Natalia N. Kudryavtseva -- Ch. 8. Motivation to consume alcohol in r
- Author
- Paul W. O'Neal
- Publisher
- Nova Science Pub Inc; Nova Science Publishers
- Published
- 2007
- Language
- EN
- ISBN
- 9781600215971
- Subjects
- Medical, Psychology, Medicine
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