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Strategic Brand Management Process Steps by Boopathi Maharaja is a document available to read on EtoBox.

What is Strategic Brand Management Process Steps about?

Brand management involves developing a brand promise, positioning the brand, and sustaining the brand over time. It includes managing both tangible aspects like products and packaging as well as intangible aspects like emotional connections. The goal of branding is to convey the brand message, build customer loyalty, differentiate the brand from competitors, and create an emotional connection with customers. Strong brands reduce risk for customers and help customers visualize intangible products or services

Author

Boopathi Maharaja

Language

EN