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What is Consumer Perceptions of Price Discounts about?

1) Research shows that price promotions can backfire for retailers as consumers have different views on discounts - some see it as a good deal while others think discounts lower quality. 2) Consumers sometimes associate higher prices with higher quality products. Price promotions can signal to consumers that the quality is lower. 3) Studies have found a negative relationship between discount size and perceived quality - the larger the discount, the lower consumers estimate the quality to be. Consumers

Author

Danica Mae Delloro

Language

EN