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What is India Hand Wash Market Insights 2023 about?

The hand wash market in India is worth around Rs. 300 crore, which is a fraction of the total soap market of Rs. 3000 crore. The liquid hand wash category is growing at 37% CAGR. Dettol leads the hand wash market with 53% share, followed by Lifebuoy at 29%. However, in the overall soap market, Lifebuoy leads at 14% versus Dettol at 8.2%. Increased awareness of hygiene, education programs in schools, and government initiatives like Swachh Bharat have contributed to the growth of the hand wash market.

Author

Prasanjeet Deb

Language

EN