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Successful businesses need a social media strategy. Twitter is one of the most influential networks and must play a part, but many financial firms approach it with caution, even fear. Engaging with clients and customers using Twitter is no longer optional as a generation brought up in the digital age starts to make its presence felt in the market. For many firms, it is a step into the unknown, with the added complication in the financial services sector of having a regulator peering over your shoulder. This

Author

Business Expert Press

Language

EN