About this document
Pureit Marketing Strategy in Pakistan by Yusaf Butt is a document available to read on EtoBox.
The document proposes a marketing campaign for Pureit water purifiers in Pakistan. The campaign aims to address issues of lack of customer incentives and trust in Pureit by leveraging community ambassadors. It involves three tiers: 1) A "Purepoints" program that rewards existing and referring customers with redeemable points for Unilever products. 2) A trust-building campaign including medical endorsements. 3) A community activation campaign called "Saaf Pani, Saaf Samaaj" to promote sustainable living. The
- Author
- Yusaf Butt
- Language
- EN