About this document
Crisis Communication Theory Explained by suy1828ka is a document available to read on EtoBox.
The article introduces the Situational Crisis Communication Theory (SCCT), which provides a framework for crisis managers to select appropriate response strategies based on the level of crisis responsibility attributed to an organization. It emphasizes the importance of aligning crisis responses with the type of crisis to protect organizational reputation and mitigate reputational damage. Initial tests of SCCT support its predictions regarding the relationship between crisis responsibility and organizationa
- Author
- suy1828ka
- Language
- EN