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What is Halal Marketing Impact on Cosmetics Profitability about?

This study examines the relationship between halal marketing strategies and financial performance in cosmetic companies in Indonesia. Specifically, it analyzes the impact of halal labeling and hijabista celebrity endorsements on financial metrics like sales, profitability, and return on investment. The study was conducted on two cosmetic companies in Indonesia, PT. Paragon Technology and Innovation and PT. Sari Ayu., Tbk, through surveys. The results showed that halal labeling had no significant effect on f

Author

AZAHR ALI

Language

EN