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AI Advertising Overview and Guidelines by ataher is a document available to read on EtoBox.

What is AI Advertising Overview and Guidelines about?

This document provides an overview of a research article on AI advertising. The article maps the evolution of AI advertising research by conducting a bibliometric analysis of 75 articles published between 1990-2022. It identifies four key themes: 1) programmatic advertising and automation, 2) ad planning and engagement, 3) advertising effectiveness, and 4) trust in AI advertising. The review offers guidelines and directions for future AI advertising research. It also discusses broader implications for indus

Author

ataher

Language

EN