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商务知识导读 英文版 by 何志波,孙丽霞,赵欣主编;于红霞,郭铁林副主编, He zhi bo, sun li xia, zhao xin, 何志波, 孙丽霞, 赵欣主编, 何志波, 孙丽霞, 赵欣 is a book available to read on EtoBox.

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1 (p1): Unit 1 Company 1 (p2): Unit 1a Company Structure 11 (p3): Unit 1b Corporate Culture 21 (p4): Unit 2 Jobs 21 (p5): Unit 2a Job Description 31 (p6): Unit 2b Flexible Working Patterns 41 (p7): Unit 3 Marketing 41 (p8): Unit 3a Sales 50 (p9): Unit 3b Brand 59 (p10): Unit 4 Staff 59 (p11): Unit 4a Performance 68 (p12): Unit 4b Company Benefits 81 (p13): Unit 5 Business Communication 81 (p14): Unit 5a Means of Communication 90 (p15): Unit 5b Business Travel 99 (p16): Unit 6 Human Resources 99 (p17): Unit 6a Recruitment 109 (p18): Unit 6b Staff Motivation 119 (p19): Unit 7 Finance 119 (p20): Unit 7a Accounting 131 (p21): Unit 7b Finance 141 (p22): Unit 8 Company Development 141 (p23): Unit 8a Research and Development 149 (p24): Unit 8b Cross-cultural Business 159 (p25): Unit 9 E-business 159 (p26): Unit 9a E-business 169 (p27): Unit 9b Online Shopping 179 (p28): Unit 10 Social Responsibility 179 (p29): Unit 10a Health and Safety 187 (p30): Unit 10b Business Ethics 197 (p31): Gossary 233 (p32): Index 237 (p33): References

Author

何志波,孙丽霞,赵欣主编;于红霞,郭铁林副主编, He zhi bo, sun li xia, zhao xin, 何志波, 孙丽霞, 赵欣主编, 何志波, 孙丽霞, 赵欣

Publisher

北京:对外经济贸易大学出版社

Published

2012

Language

ZH

ISBN

9787566304797