Can I read Brand Management : Principles and Applications for Effective Branding on EtoBox?

Brand Management : Principles and Applications for Effective Branding by Jaywant Singh, Paurav Shukla is a nonfiction available to read on EtoBox.

What is Brand Management : Principles and Applications for Effective Branding about?

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate st

Who reads Brand Management : Principles and Applications for Effective Branding?

Author

Jaywant Singh, Paurav Shukla

Publisher

Kogan Page, Limited

Published

2024

Language

EN

ISBN

9781398611597

Category

nonfiction

Subjects

Business, Marketing

Updated

2026-03-24