About this document
Enhancing UGC Helpfulness on Social Media by semanurbilada is a document available to read on EtoBox.
This document summarizes a research paper that studied what makes user-generated content (UGC) more helpful on social media platforms. The study developed a conceptual model based on the information adoption model to examine how factors related to content characteristics and creator characteristics influence the helpfulness of UGC. An empirical analysis of UGC data from a Chinese social media app found that characteristics like detailedness, readability, objectivity, and the social recognition and popularit
- Author
- semanurbilada
- Language
- EN