About this document
EPRG Model in International Business by Sunil Sanger is a document available to read on EtoBox.
The document discusses the EPRG matrix, which identifies four orientations that multinational companies can take when managing their international operations: ethnocentric, polycentric, regiocentric, and geocentric. Ethnocentric orientations view foreign markets as extensions of the domestic market, while polycentric orientations emphasize adapting to local conditions. Regiocentric orientations manage regions as single markets, and geocentric orientations view the entire world as a single market. The orient
- Author
- Sunil Sanger
- Language
- EN