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The study investigates how the expertise heuristic influences decision-making and credibility judgments in social media by reducing cognitive effort. Through an experiment with 185 participants, it was found that the presence of expertise cues significantly decreased task latencies, indicating that users rely on these cues to make quicker judgments. The research highlights the importance of understanding cognitive heuristics in the context of social media communication due to the overwhelming amount of info

Author

monlun1310

Language

EN