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What is Marketing Concepts and Strategies Explained about?

1. The document discusses several key concepts in marketing including need, want, demand, products, value, exchange, transactions, relationships, markets, and marketers. 2. It outlines five main concepts of marketing that have guided businesses: the production concept, product concept, selling concept, marketing concept, and societal marketing concept. 3. The marketing concept holds that the goal of a business should be to determine the needs and wants of target markets and to satisfy them more effectiv

Author

Aarti Divya

Language

EN