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What is Marketing Techniques in Lomas Verdes about?

This document presents a research project on successful marketing techniques in the Lomas Verdes neighborhood and how to improve them to gain a competitive advantage. The general objective is to identify knowledge about marketing among local businesses through surveys and research methods. The key variables are the currently successful marketing techniques and how to increase the competitive advantage. The theoretical framework analyzes concepts such as types of marketing, advertising, market segmentation,

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