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What is Bosch about?

The Bosch Group is a leading global supplier of technology and services focused on automotive, industrial, consumer, and building technologies. Over its history since 1886, Bosch has undergone structural changes to become a transnational organization, driven by growth and globalization. Until 2007, operations were organized globally by geography, but were reorganized into a global matrix structure with an emphasis on product divisions over geographic divisions. The case also describes challenges faced by Bo

Author

Ashutosh Mishra

Language

EN