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This document summarizes a research paper that studied the influence of service quality on customer satisfaction when shopping at a clothing and accessories store called Cak-Cuk Surabaya in Indonesia. The study found that the service quality dimensions of physical evidence, reliability, responsiveness, assurance, and empathy all influenced customer satisfaction levels. Service quality, as measured by these five dimensions, was found to have a strong correlation with customer satisfaction. The findings sugge

Author

Ronna Efriyana

Language

EN