Can I read Packaging Alcoholic Beverages on EtoBox?

Packaging Alcoholic Beverages by Donna Abdelrazik; Jonghun Park; Natalia Lumby is a book available to read on EtoBox.

What is Packaging Alcoholic Beverages about?

Alcoholic beverage packaging formats Current spirits packaging While the overall landscape of alcohol packaging has seen some changes and innovative brands exist in the category, a majority of spirit packaging remains fairly traditional. This is not to say that the package is not critical. With the higher cost of spirits, consumers are often making decisions that reflect their lifestyle. The traditional package must continue to stand out on-shelf to impact the purchase decision and remain an emblem of this reflection inside the home. What is changing, however, is the coming generations' drink and lifestyle preferences. Young people are drinking less, motivated by living healthy sustainable lifestyles, and brands must respond accordingly (Euromonitor International, 2018). While marketing campaigns and branding, in general, play an important role, it is the package that greets the consumer at the store, welcomes them at on-premise establishments as they interact with the liquid, and continues to stay inside the home as a reminder to the customer of their purchasing decisions.What follows is a review of the current landscape in spirits packaging. Following this baseline analysis, we l

Author

Donna Abdelrazik; Jonghun Park; Natalia Lumby

Published

2022

Language

EN