Can I read MTN Ghana Advertising Impact on EtoBox?
MTN Ghana Advertising Impact by Sweety Pawar is a document available to read on EtoBox.
What is MTN Ghana Advertising Impact about?
This document is a thesis submitted by George Kwesi Nartey to the Institute of Distance Learning at Kwame Nkrumah University of Science and Technology in partial fulfillment of the requirements for a Commonwealth Executive Masters in Business Administration degree. The thesis investigates the effect of advertising on consumer behavior, using MTN Ghana as a case study. It aims to examine how advertising influences consumers to purchase products and services, identify factors that motivate consumer purchasing
- Author
- Sweety Pawar
- Language
- EN