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What is Strategic Partnerships in Vihiga Cooperatives about?

This research project investigates the impact of strategic partnerships on the performance of cooperative societies in Vihiga County, Kenya. It highlights the importance of strategic partnerships in enhancing organizational performance amidst competitive pressures and changing market dynamics. The study concludes that marketing relations partnerships significantly influence performance, while research and development partnerships have a moderate effect, suggesting that cooperatives should adopt a broader ra

Author

Yusto Malik Omondi

Language

EN