About this document
Upgrade Regular Brand to Premium: Sweety Gold by Ahmad Tantowi is a document available to read on EtoBox.
This document discusses the implementation of marketing communication processes in upgrading regular brands to premium brands. It uses the case study of Sweety Gold, a premium baby diaper brand in Indonesia. The study uses a qualitative case study approach, collecting data through in-depth interviews. The key findings are that upgrading a regular brand to a premium one requires enhancing its image and perceptions in people
- Author
- Ahmad Tantowi
- Language
- EN