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"Explores how industry has manipulated our most deep-seated survival instincts." —David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times –bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance , Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its...

Author

Robert H. Lustig

Publisher

Penguin Publishing Group

Language

EN