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Scaling Techniques in Questionnaire Design by deepak kumar is a document available to read on EtoBox.
What is Scaling Techniques in Questionnaire Design about?
The document discusses various methods of scaling and measurement used in surveys and questionnaires. It describes four primary scales of measurement - nominal, ordinal, interval, and ratio - and provides examples. It then covers comparative scaling techniques like paired comparison and rank ordering as well as non-comparative techniques like Likert scales, semantic differentials, and continuous rating scales. Finally, it discusses evaluating scales based on reliability, validity, generalizability, and how
- Author
- deepak kumar
- Language
- EN