About this document
Customer Loyalty Program Development by Gaurav Sharma is a document available to read on EtoBox.
The document discusses the increasing popularity and development of customer loyalty programs. It notes that loyalty programs have grown significantly since 2000, with over 1.5 billion customers in North America alone participating in some type of program by 2006. Loyalty programs are now seen as a key marketing tool to promote customer relationship building. Modern loyalty programs track customer purchase data and reward repeat purchases or other loyal behaviors with incentives like rewards points that can
- Author
- Gaurav Sharma
- Language
- EN