About this document

Affordable Beer Brand for Students in Bangalore by Manu Mathew is a document available to read on EtoBox.

This document is a business plan for a new beer company called Alliance Breweries in Bangalore. It aims to target the large student population in the city by producing an affordable beer brand. The production will use a continuous fermentation process and source raw materials like barley through contract farming to keep costs low. Unconventional promotion methods like pamphlets, posters, and stickers will be used to increase brand visibility and recall among students. The startup costs are estimated at Rs.

Author

Manu Mathew

Language

EN