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The Impact of AI On Consumer Decison Making by Sagar Suman is a document available to read on EtoBox.

What is The Impact of AI On Consumer Decison Making about?

This study investigates the impact of Artificial Intelligence (AI) tools on consumer decision-making in digital marketing, analyzing data from 327 participants. Findings reveal that AI enhances decision efficiency and emotional engagement, with product recommendations being the most influential feature. However, concerns regarding data privacy and algorithmic transparency persist, suggesting that ethical implementation is crucial for AI

Author

Sagar Suman

Language

EN