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HCP Demand vs Pharma Supply Gaps by ketamacualpa is a document available to read on EtoBox.

What is HCP Demand vs Pharma Supply Gaps about?

The document discusses a study on the gaps between healthcare professional (HCP) demand for medical information and the supply from pharmaceutical companies during and after the COVID-19 pandemic. It finds that HCPs now control information access and prefer digital content. While pharmaceutical companies understand HCP preferences, they are not demonstrating it through strategies focused more on traditional channels and content. Innovation is needed in digital engagement strategies and partnerships to bette

Author

ketamacualpa

Language

EN