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What is Consumer Decision Rules Explained about?
Consumer decision rules, also known as heuristics, are procedures used by consumers to simplify complex choices. There are two major categories of rules: compensatory and non-compensatory. Compensatory rules allow trade-offs between attributes, while non-compensatory rules do not allow weaknesses in one attribute to be offset by strengths in another. Examples of non-compensatory rules include conjunctive, disjunctive, and lexicographic rules.
- Author
- gaychuda
- Language
- EN