About this document
Banking Customer Analysis Case Study by rafaelsacoman is a document available to read on EtoBox.
NeoStats was approached by a major Middle Eastern bank to analyze its customer base and marketing campaigns to identify customers likely to take term deposits. The document details the data analysis process, including data cleaning, filtering, and visualization of various metrics related to customer income, loans, and contact methods. Key findings include the distribution of income and loans among customers, the effectiveness of different contact methods, and demographic insights regarding housing loans.
- Author
- rafaelsacoman
- Language
- EN