About this document
TEKLA Junior Secondary Marketing Mix Guide by Thao Le is a document available to read on EtoBox.
The document provides resources for teaching a marketing curriculum at the junior secondary level. It includes 3 lessons on the marketing mix (4Ps): Lesson 1 focuses on product and defines marketing strategies. Lesson 2 covers price and promotion strategies. Lesson 3 addresses place and distribution strategies, as well as how the product life cycle impacts marketing. Each lesson includes learning objectives, teaching sequences, reference materials, and suggested student activities like discussions and de
- Author
- Thao Le
- Language
- EN