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What is ICICI Bank about?

ICICI Bank is the second largest bank in India with over 24 million customers. It implemented CRM in 1995 to improve sales, customer service, and analytics. CRM helps ICICI cross-sell products like loans, insurance, and credit cards. The bank handles over 150,000 customer requests daily and collaborates with Teradata to store over 1200 customer parameters. ICICI focuses on acquiring new customers, retaining existing ones, interacting and delivering personalized service through its CRM program.

Author

Nishitha Reddy

Language

EN