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Marketing Mba Exam Paper by Prateek Shrivastava is a document available to read on EtoBox.

What is Marketing Mba Exam Paper about?

This document contains an exam paper for an MBA course in Marketing Management. The exam covers topics related to advertising and integrated marketing communication. It is divided into two sections with 10 total questions. Section A includes questions about promotion mix components for different products, how IMC objectives change according to the product life cycle, and marketing communication strategies for a real estate project. Section B includes questions about factors that influence the effectiveness

Author

Prateek Shrivastava

Language

EN