Can I read Edge Strategy : A New Mindset for Profitable Growth on EtoBox?

Edge Strategy : A New Mindset for Profitable Growth by Alan Lewis; Dan McKone; Recorded Books, Inc is a business book available to read on EtoBox.

What is Edge Strategy : A New Mindset for Profitable Growth about?

Are you missing opportunities for growth that are right in front of you? In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities. The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers’ views of the world and then provides three different lenses through which you can see and leverage value: • Product edge . How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering • Journey edge . How to create and capture extra value b

Who reads Edge Strategy : A New Mindset for Profitable Growth?

Author

Alan Lewis; Dan McKone; Recorded Books, Inc

Publisher

Harvard Business Review Press

Published

2015

Language

EN

ISBN

9781633690165

Category

business

Subjects

Management, Business, Marketing

Rating

4.3 / 5 (80 ratings)

Updated

2026-03-14