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The document outlines a research study analyzing the impact of sensory marketing on consumer purchasing behavior at the Mad Mais store. It identifies specific sensory stimuli, such as visual, olfactory, tactile, gustatory, and auditory elements, and their influence on customer experiences and intentions to buy. The findings include positive customer feedback on store layout, lighting, and service quality, highlighting the importance of sensory aspects in retail environments.

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ScribdTranslations

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EN