About this document
Masha Cadbury by hamael is a document available to read on EtoBox.
During the 2023 World Cup, Cadbury Dairy Milk launched the #GetInTheGame campaign to empower women in cricket, challenging gender role expectations in Pakistan. The campaign emphasizes inclusion and equality, showcasing a father supporting his daughter in sports, and uses real female cricketers to inspire change. Targeting middle and upper-middle-class families, it aims to bridge tradition and modern aspirations for gender equality.
- Author
- hamael
- Language
- EN