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The Story Factor : Inspiration, Influence, and Persuasion Through the Art of Storytelling by Annette Simmons is a reference work available to read on EtoBox.

What is The Story Factor : Inspiration, Influence, and Persuasion Through the Art of Storytelling about?

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and businessAnyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combi

Who reads The Story Factor : Inspiration, Influence, and Persuasion Through the Art of Storytelling?

Author

Annette Simmons

Publisher

Basic Books

Published

2019

Language

EN

ISBN

9781541674073

Category

reference

Subjects

Self Help, Business, Performing Arts

Rating

3.82 / 5 (1,467 ratings)

Updated

2026-03-13