About this document
Facebook Marketing Effectiveness in Marawi by Omelkhair Yahya is a document available to read on EtoBox.
This document summarizes a research paper that examines the effectiveness of Facebook as a medium for social media marketing as perceived by consumers in Marawi City. The study aims to determine problems encountered using Facebook for marketing, gauge consumer perceptions of its effectiveness, and examine any relationships between perceptions and demographics. It provides background on the growth of social media and outlines the research questions, theoretical framework based on literature, and conceptual f
- Author
- Omelkhair Yahya
- Language
- EN