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What is Effective Warning Design Against Online Fraud about?

This study investigates the effectiveness of warning designs against online fraud by examining the impact of signal icons and persuasion strategies. Through two studies, it was found that warnings utilizing pictorial icons and various persuasive techniques significantly improved user attention and reduced fraud cases on the Alipay platform. The newly designed warnings led to a 33.2% reduction in fraud, preventing substantial economic losses and contributing valuable insights to security warning design.

Author

郭淑怡

Language

EN