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The study investigates the impact of social media marketing on the buying decisions of young digital customers, highlighting the significant role of social media influencers in shaping purchasing intentions. Data collected from 150 respondents indicates that platforms like Instagram and Facebook are highly influential, with factors such as positive comments and discounts driving consumer behavior. The findings suggest that marketers should focus on these platforms and strategies to effectively engage with t

Author

Toàn Trần

Language

EN