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Distributors by Nabeela Chistty is a document available to read on EtoBox.

What is Distributors about?

The document discusses changes in the power dynamics within distribution channels. It notes that distributors and retailers have gained increased power relative to manufacturers due to factors like regional and global competition, the growth of emerging economies, and the rise of electronic scanner systems. Manufacturers now have less control over how their brands are marketed and face new challenges in managing trade relationships and promotions.

Author

Nabeela Chistty

Language

EN