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What is Understanding Sales Promotions about?

Sales promotion is one of the five aspects of the promotional mix used to increase consumer demand for a product. Examples of sales promotion techniques include contests, coupons, premiums, and rebates. Sales promotions can target consumers, sales staff, or distribution channels. The goal is to provide added incentives for immediate sales and trial of a product. Common consumer sales promotion techniques include price deals, loyalty programs, coupons, contests, and sampling. Trade sales promotions target re

Author

Anonymous uxd1yd

Language

EN