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Hieu & Nguyen by M. Khafi is a document available to read on EtoBox.
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This study investigates the impact of social media marketing on the intention to use Xanh SM Bike among youth in Ho Chi Minh City, highlighting the roles of trust, brand awareness, and environmental concern. Data from 283 respondents indicate that social media marketing positively influences both trust and brand awareness, which in turn affect usage intention. The findings suggest implications for promoting electric vehicle usage in Vietnam to support sustainable development goals.
- Author
- M. Khafi
- Language
- EN